This is the official website of the Estate of Gustav Elijah Ahr, who came to be known by his fans as “Lil Peep.”
This website is run by Gus’s mom and brother.
I have learned from Peep fans that Gus was a powerful and influential lyricist and music artist. It was Gus’s honesty that compelled so many people, worldwide, to connect with him. Gus was particularly observant, and able to express his observations clearly and poetically.
So, to honor him, we created this website. We felt that Gus’s fans—both current and future, would welcome the chance to get to know him a little better. We believe that you are right about Gus. You connected with him because he told you that he was like you, and he expressed feelings like the ones you have.
Yes. We wanted to make beautiful designs and things for people wear, skate on, and generally “flex” to show their support for Gus. But we also added an archive that we will add to regularly so visitors to our site can see some of Gus’s artifacts to get to know him better, as a person.
Thank you for visiting.
Creating a unique mix of punk, emo and trap, Lil Peep was set to bring a new musical genre to the mainstream when he died of a drug overdose at just 21 years old. From the streets of Los Angeles to studios in London and sold out tours in Russia, the artist born Gustav Ahr touched countless lives through his words, his sound and his very being.
IN CINEMAS WORLDWIDE NOW
The Original Lil Peep T Shirt
Some time in October of 2015, Gus realized he should or could start to sell t-shirts. He worked with a couple of people and decided to use the skeleton design, and the spooky the Lil Peep logo. Then he got permission to use the Schemaposse logo from JGrxxn. Gus was excited to be joining Schemaposse.
The New Logo
The drawing was a visual companion to a diary entry he made about hatching baby chicks (we did this a few times at home during our childhood, supervised by my mom of course).
I have included some photos of the diary entry and the original drawing.
Gus and his dog Taz
Gus and SoundCloud
November 1 & The Day of the Dead
All Saints Day, also called The Day of the Dead in Spanish-speaking countries, was Gus’s actual birthday. Its happy skeleton images also interested and inspired Gus as he grew older. It was this image, the skeleton, that Gus chose as his first symbol when he began to call himself Lil Peep and make himself visible to his SoundCloud listeners.