Hello Peep fans,

Oskar here. I want to share with you guys the story behind the new logo.

The logo on our size tags and sew-on labels is actually a drawing that Gus made, back when he was a very little 6 year old peep.

The drawing was a visual companion to a diary entry he made about hatching baby chicks (we did this a few times at home during our childhood, supervised by my mom of course).

I have included some photos of the diary entry and the original drawing.

Thanks for reading.